When I first heard about the call for artists to design the cover of Best of Vail Valley Magazine, I couldn’t help but think about the deeper significance of this opportunity. On the surface, it’s a chance for local artists to gain exposure—and let’s be honest, who wouldn’t want their work showcased on a publication that reaches both locals and visitors? But what makes this particularly fascinating is the way it intertwines art, community, and commerce. It’s not just about putting a pretty picture on a magazine; it’s about capturing the spirit of a place that millions of people cherish, whether they call it home or visit for a fleeting moment.
One thing that immediately stands out is the theme: Spirit of the Vail Valley. Personally, I think this is both a blessing and a challenge for artists. The Vail Valley is more than just a geographic location; it’s a mosaic of experiences, from the thrill of skiing down its slopes to the quiet moments by the river. What many people don’t realize is that the spirit of a place isn’t just about its landmarks—it’s about the people, the culture, and the stories that make it unique. An artist tasked with this theme has to dig deeper, beyond the postcard-perfect images, to find what truly defines the valley.
From my perspective, this contest is also a clever way to bridge the gap between locals and visitors. Zach DuFresne, the publisher of the Vail Daily, rightly points out that visitors often ask, ‘Where do the locals go?’ By featuring local art on the cover, the magazine isn’t just answering that question—it’s inviting visitors to see the valley through the eyes of those who know it best. This raises a deeper question: Can art act as a translator of culture? I believe it can. A well-crafted piece can communicate the essence of a place in ways that words or advertisements simply can’t.
What’s also intriguing is how the Best of Vail Valley contest has evolved. It’s grown from six categories to nine, with 155 subcategories that range from Best Aperol Spritz to Best Place to Play Mahjong. This expansion reflects something broader: the valley’s identity is constantly evolving, and so are the tastes and interests of its residents and visitors. Artists have a unique opportunity here—they can either celebrate the timeless aspects of the valley or highlight its modern quirks. Either way, their work becomes part of a living narrative.
A detail that I find especially interesting is the inclusion of artists under 18. By encouraging young talent to participate, the contest isn’t just looking for the best artist today—it’s investing in the voices of tomorrow. This speaks to a larger trend in communities that recognize the value of nurturing creativity from a young age. If you take a step back and think about it, this isn’t just about a magazine cover; it’s about fostering a culture where art is seen as a vital part of community identity.
What this really suggests is that the Vail Valley is more than a destination—it’s a canvas. And by inviting artists to contribute, the Best of Vail Valley Magazine is saying, ‘Help us tell our story.’ In my opinion, this is what makes the contest so compelling. It’s not just about winning; it’s about being part of something bigger. Whether you’re an artist, a local, or a visitor, this is a chance to connect with the valley in a way that goes beyond the surface.
As the submission deadline approaches (August 20 to September 21), I can’t help but wonder: What will the winning piece look like? Will it be a bold, abstract interpretation of the valley’s spirit, or a detailed, nostalgic homage to its traditions? Either way, I’m excited to see how the artist chosen on October 5 will redefine what it means to capture the essence of a place. Because, at the end of the day, art isn’t just about what you see—it’s about what you feel. And if there’s one thing the Vail Valley knows how to do, it’s make people feel something special.
